For the month of October, Masterclass delves into improving your business rankings and boosting your visibility online. Both speakers will share their knowledge to unlocking the potential of AI and how it can revolutionise your daily operations, from automating routine tasks to upskilling your workforce for content marketing, email campaigns, and more. Learn tips to create high-impact landing pages and tools that drive SME success, illustrated with real-world case studies before exploring the world of customer service through AI chatbots to elevate your customer engagement.

As an SME, you'll discover the pivotal role of keywords in SEO and learn the art of keyword research using advanced tools and techniques. Find out how to identify and leverage relevant keywords, including the power of long-tail keywords in boosting your SME's online presence.

Are there words that you could use to drive more traffic to your site? What about images? You'll get insights to dive deep into on-page SEO optimisation, from perfecting title tags, meta descriptions, and headers to content optimisation best practices.

Explore off-page SEO strategies such as web searchability, harnessing social media's impact on SEO, and safeguarding your online reputation.

What you'll learn this month:

• How to create landing pages using tools with features to help SMEs
• Using customer services (chatbots) for interactions & engagement
• How to measure and analyse your SEO performance with insights into Google Analytics and Google Search Console,
• Track SEO goals
• Monitor organic traffic and keyword rankings

Don't miss this opportunity to propel your SME to new heights. Join us and gain the tools and knowledge to drive exponential growth in today's digital landscape!

Speakers

Shahbaaz Ali, Lazada Certified Trainer (MY)
With his extensive e-commerce background, Shahbaaz understands the intricacies of the industry and the challenges faced by sellers on e-commerce platforms. The founder of Leap is focused on building self-serve tools for optimising online listings using SEO. As an experienced Lazada Certified Trainer, he has trained thousands of sellers at all levels of their e-commerce journey and has a passion for fostering business growth in the digital marketplace.

Daniel Cerventus, Founder of NextUpAsia & Curator of TEDxKL
Daniel is a seasoned tech and business practitioner, boasting more than two decades of experience in these domains. Since starting NextUpAsia, he has transformed it into Malaysia's premier entrepreneurial community, amassing an impressive 126,000 members in just four years. His commitment to fostering entrepreneurial growth shines through his former advisory, mentorship, and board of director roles within various entrepreneurs' organisations across Malaysia and Southeast Asia.