Launched in 2015, Shopee is now one of the leading e-commerce platforms in Southeast Asia and Taiwan. From catchy marketing campaigns, headlining brand ambassadors to instantly jingles, the platform connects buyers and sellers to form a growing community in the region.

In Shopee’s first session on TIME Digital Masterclass, while sharing about how a seller can make their products stand out from their competitors, Alex Tan, Inbound Sales Team (Corporate Sales) Business Development said, “Having a smart navigation, trial and error on Shopee’s marketing tools and finding your own unique selling point is certainly a better way to compete. We don’t encourage price wars as it’s one that will hurt both you and your competitors.”

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