In Digital Masterclass' first joint session on retailing for SMEs, both Kasatria and Shopline provided a multi-dimensional view into data-focused marketing and operating across various storefronts.

Any SME starting out will know that attempting to decode Google Analytics can be a complex one. But, understanding the customer through the right metrics gives any business the edge to respond in the right way.

During the class, Chan Kin Peng, founding partner at Kasatria said, "In navigating any business operation in a rapidly digitizing environment, it is important to ask the right questions to reach better decisions. Certain data-driven techniques can help to provide an edge, such as focusing on improving the volume of footfall and conversion rates on the impact of your revenue. Most importantly, focus on the right questions on data sets when it comes to people, products, and platforms to improve your business."

How about piloting the online channels for better reach? Shopline's online platform provides SMEs the power to sell across multiple storefronts through what the brand calls omnichannels. When asked about the buying patterns in today's market, Kevin Foong, Head of Marketing explained, "Consumer purchasing behaviour is increasingly complex and at the core of navigating an omnichannel strategy is understanding every step of the customer's journey - from discovery to purchasing." And the solution? "It's important that resolving bottlenecks in omnichannel operations start from an automated and centralised management software system," Foong added.

Don't forget to sign up for the next class! Kasatria and Shopline continues their session next month for F&B SMEs!

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